About Us

Bingo Merch was started in March 2006 by Keith Nealy. An American ex-Patriot, Keith has been living in Berlin since 1995. After years of road experience touring as a tech for Sonic Youth and then drumming and touring in his own band Cell in the early 90’s, Keith came to Berlin with the idea of trying it for 6 months and never left. More tour work followed with German band Die Ärzte which was then followed by years of record company jobs with indie City Slang and then Virgin / EMI. Feeling the urgent need to bail on the increasingly depressing major label music scene, but wanting to utilise his accumulated knowledge of international touring, Keith started up Bingo Merch to help many of his friends in American bands get great quality, affordable shirts made but, more importantly, to help plan and coordinate merchandising for their tours.
So far in our young life we’ve been proud to have worked with Element of Crime, The Earlies, Calexico, Radio 4, Schneider TM and Lambchop.

How We Work

It’s pretty simple actually: tell us when and where you’re touring, send us a design (if you have one already), and then we’ll discuss your budget.
There’s a wide variety of shirts to choose from; everything from standard Fruit of the Loom (165 gram) shirts to our personal favourites, Continental Clothing. B&C, Hanes, Jerzeez, True Image, are all other fine T shirt makers that we work with.
If you’re looking for something different, we can also offer you Polo shirts (embroidered or printed), Hoodies, caps & hats, jackets, work shirts, you name it. Have a particularly wild idea? Let us help you realize it!!!
Once we’ve settled what you want, we’ll help you figure out how many you’ll think you’ll need for the tour and ship them wherever you’d like. Naturally, we’ll remain in touch with you over the course of the tour to see how things are going and discuss re-orders if they’re necessary.